This mild shampoo very gently cleans the dry, itchy scalp and damaged hair. It is safe to be used daily and is suitable for sensitive skin. Dermatological tests have shown the product to be highly effective and safe for very dry problematic skin. When the gel is used daily it helps safeguard skin against environmental aggressors while also providing calming relief to dry, irritated skin. Urea offers instant relief to dry skin because of its hydrating & anti-itch properties.